Digital Insights
Open your mind, be creative, think out of the box: here you can find the right inspiration for your digital marketing strategy.
7 proven ways to reduce Shopping Cart Abandonment
The average shopping cart abandonment rate is 68.63% according to the Baymard Institute. This means that almost 70% of shop visitors who have already got as far as adding products to their basket have nevertheless never become your customers. How could you...
Have you joined the Club(house) yet?
The introduction of a new social media app has rarely led to as much hype as the Clubhouse app. It has been available in the App Store since the spring of 2020, but it only experienced its hype at the turn of 2021, as many international celebrities and...
Can your app keep a secret?
WhatsApp’s new privacy policy made the news at the beginning of this year: The update enables the messenger app sharing more commercial user data and metadata with its parent company Facebook. The reveal of its adapted policy caused a global backlash,...
Corporate Communications in the New Normal
Covid-19 has triggered a fundamental change in corporate communications. The new circumstances of everyday working life and the ever-changing measures caused by the pandemic forced companies to significantly increase communication with their employees and customers.
Reading time: 12 min(s)
COVID-19: an unforeseen catalyst of the digital transformation
COVID-19 forces our society to rethink its past approaches. Especially those that haven’t touched the digital sphere yet are struggling to adapt to the latest developments. On the other side, innovative solutions of courageous companies spring up like mushrooms.
Reading time: 13 min(s)
Why investing in employee experience improves customer experience
CX is an integral part of every marketing blog. While many preach ways to improve CX, a major influence gets often neglected: employee experience.
Reading time: 10 min(s)
Social media listening: Why effective listening to customers improves CX
Listening is for most people, as usual, as the act of breathing. But is it really that easy? Find out why social media listening and VoC are essential tools to understand your customers better and improve CX.
Reading time: 11 min(s)
Boost your YouTube strategy with Google Analytics
Google Analytics is a powerful marketing tool and using it together with other analysis tools, such as YouTube Analytics, will really boost your way of creating content and interact with your users.
Reading time: 12 min(s)
What Marie Kondo has to do with email marketing
Methods like “KonMari” are gaining increasing popularity. Meanwhile, they have also reached people’s inboxes. Email marketers have to take action in order not to become a part of the decluttering process.
Reading time: 13 min(s)
7 proven ways to reduce Shopping Cart Abandonment
The average shopping cart abandonment rate is 68.63% according to the Baymard Institute. This means that almost 70% of shop visitors who have already got as far as adding products to their basket have nevertheless never become your customers. How could you...
Have you joined the Club(house) yet?
The introduction of a new social media app has rarely led to as much hype as the Clubhouse app. It has been available in the App Store since the spring of 2020, but it only experienced its hype at the turn of 2021, as many international celebrities and...
Can your app keep a secret?
WhatsApp’s new privacy policy made the news at the beginning of this year: The update enables the messenger app sharing more commercial user data and metadata with its parent company Facebook. The reveal of its adapted policy caused a global backlash,...
Corporate Communications in the New Normal
Covid-19 has triggered a fundamental change in corporate communications. The new circumstances of everyday working life and the ever-changing measures caused by the pandemic forced companies to significantly increase communication with their employees and customers.
Reading time: 12 min(s)
COVID-19: an unforeseen catalyst of the digital transformation
COVID-19 forces our society to rethink its past approaches. Especially those that haven’t touched the digital sphere yet are struggling to adapt to the latest developments. On the other side, innovative solutions of courageous companies spring up like mushrooms.
Reading time: 13 min(s)
Why investing in employee experience improves customer experience
CX is an integral part of every marketing blog. While many preach ways to improve CX, a major influence gets often neglected: employee experience.
Reading time: 10 min(s)