Digital Insights

Open your mind, be creative, think out of the box: here you can find the right inspiration for your digital marketing strategy.

GDPR: Is a client’s consent for every subsidiary inside a company group valid?

Even almost one year after the GDPR went into effect numerous critical questions are rather unanswered than unambiguous. Especially in multi-structured companies a lack of clarity regarding mailing list sharing and the ownership of consent is creating many sleepless nights to marketing departments.
Reading time: 13 min(s)

Why chatbots can bring customer experience to a next level

At least since the introduction of Apple’s Siri, chatbot and virtual assistants are terms the majority of the population knows. They are said to replace mobile apps and human customer service little by little.
Reading time: 29 min(s)

Season’s Greetings: An unbeatable Marketing Tool

With all the generic holiday mail, you might believe that Season’s Greetings are outdated. However, they are a powerful way to reach out to your clients and to build up and strengthen relationships.
Reading time: 20 min(s)

GDPR: Is a client’s consent for every subsidiary inside a company group valid?

Even almost one year after the GDPR went into effect numerous critical questions are rather unanswered than unambiguous. Especially in multi-structured companies a lack of clarity regarding mailing list sharing and the ownership of consent is creating many sleepless nights to marketing departments.
Reading time: 13 min(s)

Why chatbots can bring customer experience to a next level

At least since the introduction of Apple’s Siri, chatbot and virtual assistants are terms the majority of the population knows. They are said to replace mobile apps and human customer service little by little.
Reading time: 29 min(s)