2018 Marketing Trend

Let's look for the last time at 2017 in order to discover the upcoming trends

2018 Marketing Trend

Let's look for the last time at 2017 in order to discover the upcoming trends

Internet of Things

In its IoT Barometer 2017/18, Vodafone highlights a significant datum: results have shown that 74% of companies which have adopted Internet of Things agree that digital transformation is impossible without it.

VR and AR

During 2017, VR and AR got to make themselves known by a wide public, bringing about a confrontation that led to a better definition of their roles. While VR has proven to be the evolution of gaming, AR has found its way in communication and marketing.

Artificial Intelligence

One of the reasons why 2017 was the golden year for AI, in which the dissemination and the use of this technology has experienced exponential growth, is data. During the previous year, indeed, companies have boosted investments in this field and have increased research and innovation earmarked funds.