eCommerce at Christmas

Is your online store ready for the Holiday Season?

December is a fundamental moment for the selling season.

Even though Black Friday and Cyber Monday are over, there are still some strategies to be implemented before 2018: whether you have planned or not to end the year in a big way, take a look at this data – it could be useful.

For the first time, it’s been expected that smartphone and tablet e-commerce visits to retail sites will account for 54% of all visits, while desktop drops to 46%.

Mobile vs. Desktop

It’s too soon to provide accurate data on Black Friday and Cyber Monday’s sales, but Adobe’s forecasts provide clear indications of the consumer behavior during the holiday season.

For the first time, it’s been expected that smartphone and tablet e-commerce visits to retail sites will account for 54% of all visits, while desktop drops to 46%. This growing use of mobile and tablet is a natural evolution of the customer behavior: in 2015, indeed, desktop accounted for 55% of all visits, while in 2016 it was 50%. One of the last cases in which people have tended to prefer a desktop instead a mobile screen is now evolving.

Your website should be optimized for a user-friendly visualization and consultation on every device, whether your customers purchase articles directly on smartphone and tablet or just take a look in order to decide what to buy in a second step, using a bigger screen. Optimize your website for mobile or you’ll risk endangering sales: if you want to know more about the topic we wrote down an article concerning the importance of quality assurance.

30% of Gen X and 48% of millennial consumers indicated that they will use social media to find out about products to purchase.

Don’t forget to be social

The reasons why your business should be active on social media are almost infinite: among their many benefits, they allow you to establish a direct contact and talk with your clients, entertaining them in a million ways –maintaining a natural communication between the parts.

Regardless of which kind of products you sell, sponsorships on Facebook, Instagram or Snapchat allow reaching customers in an efficient way, expanding the pool of consumers which have the possibility to interact with your company. In support of this new trend, the data collected by Salesforce are clear and indisputable: 30% of Gen X and 48% of millennial consumers indicated that they will use social media to find out about products to purchase.

Don’t lose the possibility to be seen by the 2.46 billion social media users around the globe, especially at Christmas time.

During 2016, users watched live content three times longer than pre-recorded video.

Entertain your clients

Videos are one of the best ways to sponsor your activity: as Magma highlighted in its report concerning 2016 trends, digital growth was driven by social media (+43%) and video formats (+35%). In addition to being a great means of communication, they can be defined as one of the most appreciated advertising media.

Data from a research carried out by Extreme Reach shows a clear vision of this propensity: between 2016 and 2017 the average amount of time viewers spent watching video ads has increased by 19%, while the viewability has increased by 20%.

A defined digital strategy is essential for the success of your business. If you have any question, we are here for you!
Contact us for a first advice.

In recent years, indeed, a further video marketing typology that is changing how companies interact with their customers is live video: as Facebook highlighted, during 2016, users watched live content three times longer than pre-recorded video.

Experiment it this Christmas and find out what kind of video content is more suited to your business.