Digital Insights

Open your mind, be creative, think out of the box: here you can find the right inspiration for your digital marketing strategy.

What factors influence consumer trust in the digital world

Trust is the foundation of long-term relationships with customers. But trust is a complex construct which doesn’t follow any rules and is consequently not predictable. Learn more about its concept and by what it gets influenced
Reading time: 12 min(s)

How fashion brands can profit from Instagram

Instagram resulted to be one of the most influencing channels in the fashion field, becoming a real vehicle for fashion, design, art and any kind of visual communication. Discover how your brand should take advantage of this social platform and how to get profit from it.
Reading time: 14 min(s)

Strong Customer Authentication – opportunity or threat?

Until now, online retailers have been standing in front of a huge challenge: finding a balance between good user experience and protecting their customer from criminal activities. Now the decision, whether to take action or not has been taken away from them with Strong Customer Authentication (SCA).
Reading time: 15 min(s)

What a Unique Selling Proposition isn’t and what makes it perfect

E-commerce brands have to face a growing online landscape with competitors springing up like mushrooms. Therefore it is even more crucial for any brand to develop a well-thought USP. It’s significant to find and communicate the winning difference of your brand effectively to prospective buyers.
Reading time: 13 min(s)

Don’ts: What to avoid when creating buyer personas

“Only who truly understands clients’ needs will succeed to attract and serve them in the right way.” You can give your best to comprehend their desires and goals, but without the right tools, you will struggle. Buyer personas are the best practice to draw a detailed picture of a semi-fictional customer.
Reading time: 14 min(s)

The potential and importance of reporting for your business

The potential of data is enormous but is often ignored. What many companies do not realise it that turning new data into information could have a huge impact on our activities and could allow the undertaking of effective data driven strategies.

Reading time: 11 min(s)

Why video marketing is not only for B2C but B2B companies

On the web, you can find a bunch of B2C statistics and recommendations to surf on the successful wave of video marketing. The truth is, not only B2C businesses can profit from the increasing embracement of video content, but also B2B companies should consider integrating it in their marketing strategy.
Reading time: 16 min(s)

Boost your YouTube strategy with Google Analytics

Google Analytics is a powerful marketing tool and using it together with other analysis tools, such as YouTube Analytics, will really boost your way of creating content and interact with your users.
Reading time: 12 min(s)

What Marie Kondo has to do with email marketing

Methods like “KonMari” are gaining increasing popularity. Meanwhile, they have also reached people’s inboxes. Email marketers have to take action in order not to become a part of the decluttering process.
Reading time: 13 min(s)

How to recover from Google Penalties

When a website has run into a Google penalty, it could sound like a big problem to solve. But if that happens to you, do not give up. With the right adjustments and expedients, recover from this kind of penalties is doable.
Reading time: 13 min(s)

What factors influence consumer trust in the digital world

Trust is the foundation of long-term relationships with customers. But trust is a complex construct which doesn’t follow any rules and is consequently not predictable. Learn more about its concept and by what it gets influenced
Reading time: 12 min(s)

How fashion brands can profit from Instagram

Instagram resulted to be one of the most influencing channels in the fashion field, becoming a real vehicle for fashion, design, art and any kind of visual communication. Discover how your brand should take advantage of this social platform and how to get profit from it.
Reading time: 14 min(s)