If it were five years in the future, would you be reading this article or would you be watching it?
As online video continues its rise, it’s an interesting question to think about.
We thought about it, and we truly believe that video will and already has changed how we consume content. Everyone has a story to tell and each story is told in a unique way. Find some examples below.
Illustrational
Visual content is far more effective than text-based marketing. Especially illustrational videos have the ability to explain complex content in a very simple way.
Kaiser Partner helps to responsibly grow and preserve private wealth. The aim of the video was to bring the services of Kaiser Partner to life in a custom and compelling 1 minute video. The video explains the value proposition of the Kaiser Partner wealth table.
Storytelling
Creating a video is like storytelling. It’s the combination of both visual and auditory stimuli that evokes strong emotion and creates a solid connection between a message and an audience.
Davide Parmegiani is a vintage watch enthusiast and collector. He offers a complete consultancy service and deals with the world’s most precious timepieces. The video tells Davide Parmegiani’s story in an authentic and passionate way.
Motivational
Videos can transfer emotion a lot better than written content only. It’s an additional and preferred method of engagement for the audience.
Sabiana conceives, designs and manufactures appliances to air-condition spaces where people work and live. We were asked to support them in creating an emotional institutional communication tool, for both internal and sales use. The resulting motivational video is a powerful and attractive way to communicate the company’s spirit and work philosophy.
Season’s Greetings
Visual stories impress with stunning simplicity. Powerful messages can be delivered effectively.
Kaiser Partner is the proactive and independent partner for private wealth owners, their global families and advisors. Every year they send out special Season’s Greetings. The video tells the story of a tree – a symbol for duration and wealth.
Product
Explaining a product can be difficult. A video can showcase the product in an informative and entertaining way.
RSE carries out research into the field of electrical energy with special focus on national strategic projects. They monitored the power consumption of families. The product video explains their initiative of awareness and how to use energy in the right way.
Backstage
Davide Cenci is a historic Italian fashion brand and has its own luxury fashion line. Cenci also carries other high quality brands. The boutiques in Rome, Milan and New York offer a wide selection of clothes and accessories for men and women. We support them in digital communication and in bringing their exclusive shop experience from boutiques to online.