Don’t let your customers do QA for you: it’s easier to resolve a system error rather than redeem yourself after a negative first impression!
How many times, during the day, we had to wait in front of the laptop because a website slowly loaded?
How many times we had to leave a mobile surfing because we came up on a website which wasn’t mobile optimized?
55% of customers say a frustrating experience on a company’s website hurts their opinion of the brand overall
Quality assurance on websites, programs and Apps is an element of low importance in the mind of companies. We usually tend to think that a website will remain user-friendly forever, without checks and maintenance.
However, nobody expects to have a high-performance car without carrying out the appropriate inspections. Websites work the same way: they should be analyzed and constantly perfected.
Every browser, device or operating system update could have a negative influence on the usability or the performance because the website’s been built for the previous versions.
My clients are interested in the quality of the products: a few bugs, glitches or broken links won’t negatively affect sales.
This is what a retailer might think, but Researches prove the opposite.
According to a research conducted by WOW Local Marketing, 52% of consumers are less likely to engage with a company if they have a bad mobile experience and, in the same way, 55% of customers say a frustrating experience on a company’s website hurts their opinion of the brand overall.
The possibility of losing clients for a company who puts quality assurance on the backburner is real and concrete: according to Forrester Consulting, 79% of shoppers who experience a dissatisfying visit are less likely to buy from that site again, whereas 61% of users say that if they don’t find what they are looking for right away on a mobile site, they’ll quickly move on to another site (Sterling Research and SmithGeiger for Google).
An expert […] is able to track down 99% of the problems in a website.
Your clients are worth the intervention of a professional.
“QA Engineer walks into a bar. Orders a beer. Orders 0 beers. Orders 999999999 beers. Orders a lizard. Orders -1 beers. Orders a sfdeljknesv.”
This Twitter post, published by Bill Semp (a vulnerability analyst and secure software composer), sums up in a few words the reason why it’s safer to rely on experts rather than proceed with a DIY method.
Experts know which programs are better for every need, quality assurance is their bread and butter: this kind of engineer thinks out of the box, is capable of getting into the clients, and is able to track down 99% of the problems in a website.
According to the World Quality Report, a company should spend 25% of its IT budget on QA and testing. At 21iLAB we are committed to providing you with tools that keep your website optimized!
Contact us for a first advice.