21iLAB at LOST IN SALES

21iLAB participates in the “Lost in Sales” event, organized by “The Go to Market Company”.

“Lost in Sales: from virtual teams to real sales” aims to support start-ups in their initial phase of having troubles to bring their ideas on the market. Through connecting senior sales professionals and fresh start-up entrepreneurs, a generational bridge can be built.

Due to constant changes in the working world and the moving away from traditional roles, new organizational models had been presented. Besides, the event gave a new idea of the business network and explained a new sales activity founded on network/co working relations declination.

Further, interesting topics on the agenda were social selling, sales as a service, personal branding and generational gaps.

The event featured successful speakers such as Cynthia Johnson from California, Co-founder and CEO of Bell + Ivy. Also, Marco Landi, mainly famous since he brought Steve Jobs back to Apple, now president of The Digital Box and Atlantis Ventures, gave an interesting speech. He was telling about his support and investment in the startup’s ecosystem development.

Gianluca Manca – Head of Sales – says: “Traditional Sales is facing a revolution. It’s a great opportunity to take part in this event and learn from the masters. For us, it is a networking chance to expand our business and our relation network.”

Published on 03.07.2018