Davide Cenci: A traditional fashion brand goes digital

The collaboration with Davide Cenci presents a full digital experience

Davide Cenci, an Italian clothing brand with over 90 years of history, took the step to its brand digitalization. 21iLAB had presented a full digital brand strategy and has been supporting Davide Cenci ever since.

“Our agency’s target was to communicate the traditional values of the brand in a modern way without losing the classic image but matching and strengthen the brand identity.” – Simone Radaelli, Managing Director of 21iLAB.

In the still-ongoing collaboration, we have been managing the full digital experience. Among other things, we developed together with the client a loyalty program – Davide Cenci Club – which is part of the customer retention strategy. Further, we have been taking care of the creation of weekly Newsletters.

Besides of design, development, and launch of the new eCommerce, we implemented a website and an iOS app for the Davide Cenci Club.

Apart from accompanying the client in the digital transformation process, we have been working together simultaneously for photo shootings and post-production.

Published on 01.12.2018