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21iLAB extends its focus on experience
with the acquisition of Senspin,
the Sensory Design company

Milan, 18 January 2021 – In an overstimulating world, the experience is key. 21iLAB approaches the changed scenario of communication focusing on this topic and acquires Senspin GmbH, the “Made in the Alps” agency specialized in Sensory Design.

This adds to the innovation in 21iLAB’s service portfolio: in a world where information overload, hectic lifestyles, and emotional pollution are everywhere, Senspin fights back with conscious attention, mindfulness, experiential wellness building the future of how people experience products and places.

21iLAB is growing fast, and the team, located in Vaduz, Zurich, Milan, and now also Bolzano, design and implement tailor-made, client-centric digital and communication solutions to fulfill a fast-moving landscape’s changing expectations while assuring an open-minded, international perspective.

The rapid transformation over the last months changed completely the way to communicate, regardless of the sector. Especially where physical touchpoints with the target audience are drastically reduced, it is more important than ever to focus on the experience, in order to reach the wow effect and deliver unforgettable communication solutions.

Simone Radaelli, CEO at 21iLAB, strongly believes in this strategy: “Our clients are looking for a forward-thinking and trusted partner to ideate innovative communication solutions. The experience ingredient is, therefore, a must in both digital and communication, especially in these competitive times”.

Federica Belloni, the co-founder of Senspin GmbH, is excited to start this new adventure with 21iLAB: “We will bring our innovative concepts and scientific-cultural know-how into an organized and structured agency where our business ideas are going to become excellent projects that will support the increasing demand of uniqueness that our clients are searching for”.

Published on 18.01.2021

For more information:

Cornelia Kopf (German, English)
Elisa Airaghi (Italian, English)