New eCommerce with volcanic energyA FRESH, RENOVATE AND ENGAGING E-COMMERCE EXPERIENCE FOR THE ITALIAN SPORT EQUIPMENT COMPANY
The new briko.com website is part of a vast rebranding project started in 2013. The new website joins corporate contents with the online store: expressiveness, integrated solutions, tailor-made software and responsive design are the project’s strong points.
Who is Briko
Briko is a leading Italian brand that produces apparel and accessories for professional skiers and cyclists. Their iconic products target athletes who demand performance, safety, and style without compromise.
What we did
We defined and developed a custom eCommerce platform to relaunch the online shop activity of the customer. A full integration with existing internal platform permitted an improvement on speed and efficiency.
AT A GLANCE
online orders increase
orders from mobile
Thanks to the responsive design, the whole website can be browsed by mobile device and tablet. Also the CMS design is thought to be used from mobile devices, in order to offer a fully-equipped work tool.
Avant-garde and reliability
In the technological choices the keywords are “avant-garde” and “reliability”. The eCommerce platform is custom-made by 21iLAB and it’s integrated with the ERP and with the mass mailing software: an advanced tool to make the day-by-day work easier.
Pictures and videos are the key players and, with the parallax design, they help to communicate the energy of the products and Briko philosophy: “A volcano in strong activity”.