A glimpse into the classic car world

FANTASTIC HIGH-END PHOTO SERIES AND EXCLUSIVE INTERVIEWS IN A BOOK

Two magazines called “The Key” were one great outcome from our collaboration with The Classic Car Trust. They are the first two editions of an annual publication about the classic car market. From doing concept and setup of the online presence, marketing and sales activities over distribution management, we supported the client in its great initiative.

CLIENT
The Classic Car Trust

WE WERE INVOLVED IN
Marketing activities (SEM, SEO, SEA)
Website + eCommerce
eBook
Distribution

WEBSITE
classiccartrust.com

Who is The Classic Car Trust

The Classic Car Trust was founded in 2013 by Fritz Kaiser with the mission to preserve the value of classic cars and foster their heritage. It is a platform made by collectors for collectors, to share not only knowledge but also the passion.

With the aim to make the classic car market comprehensible, “The Key” was the first collection of fascinating facts, interesting articles, and expert opinions in 2018. Most importantly it presents a ranking of the top 100 classic car collectors of this world. After its great success as the “bible” of the classic car market, a second edition was released in June 2019.

For this initiative, Fritz Kaiser was able to get Antonio Ghini, the former global Director of Communication and Brand Management at Ferrari, as Chief Editor on board.

What we did

For this project, we accompanied The Classic Car Trust in its marketing, sales and distribution processes along its value chain.

21iLAB organized the marketing of the product by managing online marketing activities such as SEO, SEA, and SEM. Moreover, we carried out market intelligence methods to study the classic car market and reveal in-depth insights.

Besides, we supported the distribution by developing a website including an eCommerce to present the book online and the establishment of sales networks around the world.

AT A GLANCE
THE KEY 2018

Pages

Copies

Book availability in Countries

%

Website visitors since book launch

Digital access

We decided to design and publish a digital, advanced versions with additional content and material. The passion for classic cars does know neither age nor boundaries. Everyone who has interest to learn about this market and its actors, should get the opportunity to access the magazines in the most comfortable way.

Product Marketing

A crucial element to market a product successful is raising awareness among consumers. That is why we offered our services not only to take care of SEA, SEM and SEO activities but also supported the presentation of The Key at the Point of Sale at the Grand Basel event 2018 and 2019 in Paris.

Worldwide distribution handling

As part of our service, we manage the setup and handling of distribution and reseller networks around the world. Consequently, we coordinate three different logistic warehouses in Boston, Amsterdam, and Hong Kong. Through these partner networks, our client can ensure a smooth shipping experience and cost advantages to its customers.

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It was an honor for me to work with 21iLAB. “The Key” is the result of an enthusiastic team that loves to share information and images that can add value to the knowledge of those interested in the world of classic cars.

Antonio Ghini
Chief Editor of The Key

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