Why investing in employee experience improves customer experience

Employee Experience Happy employees create happy customers 7 How can you sell something you are not actively living or practicing yourself? The term customer experience has reached a buzzword level. It has become an integral part of every marketing blog. While...

A Guide to the Online Shopper Purchase Journey

Shopper Purchase Journey A Step-by-Step guide to better understand your customers' online experience 7 What do you do before placing an order? And what do you do after that? Sometimes, when we think about a marketing strategy, we tend to focus on the moment of...