What Marie Kondo has to do with email marketing

Marie Kondo and email marketing Do your newsletters spark joy? 7 At least since Marie Kondo, the world has been undergoing a transformation towards simpler living. Some even say 2019 was her year. The Japanese organising consultant and author is promoting mindful...

How to create good user experience for the unsubscribe process

Newsletter unsubscription Amazing user experience along the user journey 7 Who doesn’t know the feeling of relieving oneself of clutter? This is one of the most liberating activities, right? The same goes for newsletters. Now and then – especially by the...